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PROJECTBeginner 2–3 hours4 steps

Ship your first product

Turn a rough idea into a useful digital product with a clear audience and a public launch checklist.

TARGET PROOF OF WORK DELIVERABLE:

A structured product brief, clickable core flow, and published launch checklist.

STEP 01 OF 04

Choose one real problem

Identify a specific bit of repeated friction faced by 10 people you can talk to directly. Write the problem statement without proposing features.

EXPECTED STEP ARTIFACT

Problem statement: "Independent designers spend 45 minutes manually synchronizing hex codes between Figma and code on every release."

specs/problem-brief.md
+9-4

Narrow problem statement to one real audience and eliminate feature scope creep.

--- a/specs/problem-brief.md
+++ b/specs/problem-brief.md
@@ -1,4 +1,8 @@
-# Product Spec: Draft V0
-- What we are building: A platform for all designers and developers to connect.
-- Features: Login, Marketplace, Chat, AI Copilot, Payment Gateway, Forums.
-- Target: Everyone on the internet.
+# Product Spec: Problem Brief V1
+## Target Audience
+10 independent product designers and front-end developers maintaining Next.js 16 projects.
+
+## Specific Friction
+Manual token synchronization takes 45 minutes on every release, leading to inconsistent hex values and broken dark mode contrast.
+
+## The Single Core Promise
+Paste a Figma token JSON or URL, receive a typed Tailwind CSS v4 @theme inline block in 3 seconds. Zero configuration.
CHECKPOINT VERIFICATION
Action Required

Define the target user and the specific friction they experience.

COMMAND / IMPLEMENTATION
npx @abeta.dev/cli@latest init-spec --template=problem-brief
STEP REFLECTION

Who are the 3 real people you will show this solution to first?

Discussion on Step 01 (1)
Ask questions or share tips with fellow builders
Posting as Curious Builder (Product Engineer)
SO
Sam OkaforCore Reviewer
9/10/2026

Pro tip for step 1: Narrow the audience to 10 specific people you can message directly. Avoid broad "everyone who codes" targets.