Fractional CTO for
UK & London Startups.
I help pre-seed to Series A founders in UK & London build reliable software systems across commerce, logistics, and fintech. You get hands-on architectural ownership from an ex-Blinkit, Porter, and Urban Harvest engineering leader without full-time executive overhead.
01 ENGAGEMENT MODEL
How technical leadership
works from India.
I lead Abeta Studio from Noida, India. I do not maintain unnecessary offshore corporate bloat or proxy managers.
Direct Collaboration With उमेश (Umesh):
You work directly with me. You do not deal with sales representatives or account managers. We begin with a focused Architecture Teardown, followed by weekly sprint planning and code reviews.
Standard Commercial Guardrails:
- Direct B2B service agreements with clean work-for-hire IP assignment.
- Multi-currency invoicing payable via international bank transfer or wire.
- 3-month initial commitment followed by 30 days notice.
02 SYNCHRONOUS OVERLAP
Timezone collaboration &
daily working rhythm.
Guaranteed daily live overlap for standups, architectural debates, and unblocking pull requests.
I attend your morning standup meetings over Google Meet or Zoom to align on sprint blockers and engineering priorities.
Our teams communicate throughout the business day for rapid decisions, code review triage, and incident responses.
Architecture reviews, hiring scorecards, and schema PRs receive feedback the same business day without overnight delays.
03 PEDIGREE & DOMAIN SPECIALIZATION
12+ years in high-concurrency systems
at Indian tech leaders.
Direct operational experience leading engineering teams through rapid platform growth.
Blinkit (Eternal / Zomato)
Led engineering teams building dark store inventory tracking, basket calculation, and order routing systems for 10-minute delivery.
Porter (On-Demand Logistics)
Engineered real-time driver dispatching engines, vehicle capacity allocation, and fleet GPS telemetry ingestion pipelines.
Urban Harvest (Team: 15 to 50+)
Grew engineering team from 15 to 50+ engineers. Led development of digital lending platforms, automated underwriting, and double-entry financial ledgers.
04 LOCAL PRICING
Single source of truth
pricing for UK & London.
Transparent pricing without artificial scarcity or surprise add-ons.
| Practice / Tier | Investment | Scope & Terms |
|---|---|---|
| Architecture Teardown | $1,500 / AED 5,500 / INR 1.25L | 48-hour diagnostic teardown identifying immediate scaling bottlenecks. |
| Architecture Audit | $5,000 | 5-day deep code, database, and cloud audit. 100% credited to any follow-on sprint. |
| Advisory Fractional CTO | $6,000 / month | Strategic steering, architecture roadmaps, and PR reviews. 3-mo min, then 30d notice. |
| Core Fractional CTO | $12,500 / month | Hands-on technical leadership, hiring rubrics, and sprint management. 3-mo min, then 30d notice. |
| CTO + Senior Pod | $35,000 – $48,000 / month | Executive CTO leadership paired with senior systems engineers. 3-mo min, then 30d notice. |
| Build Sprints | From $45,000 | Milestone-based platform development from architecture to live production. |
05 LOCAL FAQS
Frequently asked questions
for UK & London.
How does a UK startup contract with an independent Fractional CTO based in India?
You engage Abeta Studio via a direct international B2B services contract. You work directly with me as an independent technical contractor. This arrangement avoids domestic employer payroll overhead.
How do we manage the 4.5 to 5.5 hour timezone difference with London?
The timezone difference provides a natural advantage. While London sleeps, I review code and inspect infrastructure. We share 4 to 5 hours of live overlap every afternoon for meetings and standups.
How do you handle UK GDPR and data protection compliance?
I follow UK Information Commissioner's Office (ICO) principles and the Data Protection Act 2018. I design systems with data encryption, access logging, and privacy-by-design.
What currencies do you accept, and how do payments work from the UK?
Invoices are billed in USD or GBP. Payments are made through international bank wire transfer or standard cross-border B2B transfer methods.
How does your experience at Blinkit and Porter help UK commerce startups?
Blinkit and Porter operate at massive scale in quick delivery and freight matching. I apply those proven architectures to help UK startups build resilient inventory, dispatch, and checkout systems.
Who owns the source code and intellectual property?
You own 100% of all intellectual property, source code, and deployment assets. All code is committed directly into your company repositories from day one.
06 GET STARTED
Solidify your architecture
with executive technical leadership.
Book a direct 20-minute video session with software architect Umesh Gupta. Response promise: same business day (IST).